YEAR-ROUND SOCIAL

The opportunity

eFIBA's social media accounts were used only during competition periods. That is when the hype happened, and there was no graphic language or content language designed specifically for social media. The opportunity was to keep that energy going all year and give fans a reason to follow eFIBA every week, not just on event days.

What we did

Together with FIBA, we delivered a year-long social media and communications strategy ahead of the Season 4 World Finals in Qatar, focused on visibility, community engagement and stakeholder communication in more than 60 countries. We built a social media presence that stays active all season and never loses the hype. We renewed the graphic language and made the content fit the game. How do we do it? We know basketball, we know gaming, we come from inside this world.

• A posting schedule tied to the competition calendar, so the hype carries from one event to the next
• A refreshed graphic language for Instagram, TikTok and Facebook, with formats made for each platform
• Content built around the game: results, standings, All-Star picks and champion moments
• Clear, consistent communication with national federations, commercial partners and other stakeholders

What came out

Organic digital views grew 450% in one season, beating the organisation's four-year growth target. Followers went up 60% across platforms, and 68 national federations were engaged through one communications strategy. Federations, commercial partners, local organisers and game publisher 2K Sports all gave positive feedback, which helped strengthen eFIBA's position as the global governing body for esports basketball.