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Brand30 Jul 20262 min read
MERCHANDISE
A Final Four happens once a season. We built a range for the four clubs and the fans who travelled to Zaragoza for that one weekend, and it sold out.
EuroLeague Women, Final Four, Zaragoza/Basketball
4
Clubs, each with its own pieces
1
Weekend, one arena
Sold out
At the Final Four
The opportunity
A Final Four happens once a season. Four clubs, a full arena and fans who travelled for that one weekend. Event merch usually plays it safe with a single generic range printed in bulk. We saw the chance to give every fan in the building something made for that weekend and for their club.
What we did
We treated the Zaragoza Final Four as its own event and built a merchandise range around the people who would actually be in the arena.
- A range designed for this event from scratch
- Pieces for each of the four clubs, so every fan could wear their own team
- Volumes and sizing planned around the venue and the crowd
What came out
It sold out. Fans went home with something that belonged to their club and to that weekend. There was no big secret behind it. We put the right product in front of the right people, on the one weekend they were all in the same building. It sounds simple, and it's usually the part that gets skipped.
“Right product, right crowd, right weekend.”