TRADING CARDS & GAMIFICATION

The opportunity

Every Basketball Champions League season is full of moments fans want to hold on to. The opportunity was to offer collectors something real and make those moments immortal, with the first ever collectible card collection for the Basketball Champions League.

What we did

Working with Mythos Cards, we lead the full creative process behind every BCL product. That includes the first ever Hoops Champions product, the daily card drops of the Mythos Today line and the special drops in between. We also launched the Mythos Hoops social media account to bring the cards to an international audience. Four things make it work:

• The game. We know the game really well. We know the interesting stories, the right players and the right moments. That's what makes a card worth keeping.
• The visuals. We create beautiful visuals, with variety that suits every taste. We know what fans and collectors want. Season Awards, Rookies, Veterans, BCL Debuts: every set gets its own look.
• The flexibility. We are flexible. We can create entire box products from top to bottom. And, true to the instant card concept, we can have a card ready and on sale within 12 hours of a moment happening.
• The collection. New cards drop every day through Mythos Today, so there's always a reason to check back. And every set is built so collectors can actually finish it.

What came out

More than 6,000 unique cards across 8 sets in two seasons. The BCL collections at Mythos Cards became the first true basketball collectible in European basketball. Fans have something to keep, the league has a product that outlives the final buzzer, and Mythos has a creative partner that keeps pace with the season.