Every BKT EuroCup week is full of stories. We ran the channels as one operation from October to the final, and impressions reached 155.5M in the 2025-26 season.
Every BKT EuroCup week is full of stories: upsets, breakout players, comebacks, long road trips across the continent. The opportunity was to get all of it in front of fans, on every platform, at the pace of the competition, and give BKT EuroCup a digital presence that matches the basketball on the court.
We've supported Euroleague Basketball across multiple digital initiatives for seven seasons in a row. For BKT EuroCup, we refreshed the communication from the ground up and ran the channels as one operation with one calendar, from October to the final. We know this league from the inside, so we know which stories fans want to see and when.
In the 2025-26 season, impressions reached 155.5M (+229.5%) and reach grew to 71.6M (+148.7%). Engagement hit 3.6M (+143.3%) and followers climbed to 403K (+7.2%). Week after week, from the first tip-off to the final, the competition got the coverage it deserves.
“Every week, every club, all the way to the final.”